Asia Pacific Journal of Information Systems (APJIS)

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Current Issue

Date	March 2015
Vol. No.	Vol. 25 No. 1
DOI	http://dx.doi.org/10.14329/apjis.2015.25.1.179
Page	179~210
Title	Applying Gamification and Assessing its Effectiveness in a Tourism Context: Behavioural and Psychological Outcomes of the TripAdvisor’s Gamification Users
Author	Marianna Sigala
Keyword	Gamification, Game Mechanics, Funware, Motivation, Tourism, Tripadvisor, Behavioural and Psychological Outcomes
Abstract	Despite the increasing adoption of gamification and its huge potential in tourism, research in gamification is still limited. As preliminary findings show that the effectiveness of gamification depends on the context of its application and the players’ use of the gamified app, this paper fills in these gaps: by exploring and analysing the application of gamification in a specific e-commerce tourism context; and assessing the gamifi-cations effectiveness by measuring the players’ gamification usage and the latters behavioural and psycho-logical outcomes. The gamified TripAdvisor website and its Facebook enabled gamification app are used as the specific context of the study. Findings from a survey conducted on TripAdvisor users provide useful practical and theoretical implications to gamification designers and researchers alike on how game mechanics can be designed for enhancing the users motivation, flow, task involvement and engagement with the ‘play’ tasks, and so, increasing the gamifications effectiveness.