APJIS Asia Pacific Journal of Information Systems

???

The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS) is published by the Korea Society
of Management Information Systems (KMIS), which is the largest professional institute
in the field of information systems in Korea.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Hee-Woong Kim

View full editorial board

menu05_sub01_ov.gif

Share this page

Current Issue

Date June 2015
Vol. No. Vol. 25 No. 2
DOI http://dx.doi.org/10.14329/apjis.2015.25.2.337
Page 337~355
Title New Trends and Challenges of Internet Marketing
Author Anthony Nosshi, Aziza Saad, M. B. Senousy
Keyword Internet Marketing, Web Analytics, Social Media Marketing, Social Media Analysis, Web 2.0
Abstract The Internet has become one of the most important channels for people to communicate and for companies to implement their sales promotion activities, such as advertising. Marketing and advertising attempt to influence customers’ attitude to persuade them to choose to buy the advertisers’ products instead of the competitors’. With the different forms of online marketing, such as search engine marketing, email marketing, and mobile marketing, advertisers can find more effective strategies to attract the attention of more targeted audiences. With the emergence of the social web (web 2.0), a new platform was introduced called social networks. This paper presents the current work in internet marketing activities until web 2.0, and conducts a social network analysis to aid in data extraction. Marketing and advertising companies have understood the power of in-formation for a very long time. The more knowledge these companies have on the demographics, consumer habits, and preferences of particular customer types, the more they can tailor their product offerings, and the more sales they can make. This paper aims to understand the internet marketing concepts as well as present challenges and work directions in internet marketing.

Submit Your Manuscript
User Guide
Reviewer Guide

Home     l      Site Map      l       Abstracting/Indexing      l      FAQ      l      Publisher      l       Contact Us     l       Admin Login

© 2013 The Korean Society of Management Information Systems. All rights reserved.