Asia Pacific Journal of Information Systems (APJIS)

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Current Issue

Date	June 2015
Vol. No.	Vol. 25 No. 2
DOI	http://dx.doi.org/10.14329/apjis.2015.25.2.337
Page	337~355
Title	New Trends and Challenges of Internet Marketing
Author	Anthony Nosshi, Aziza Saad, M. B. Senousy
Keyword	Internet Marketing, Web Analytics, Social Media Marketing, Social Media Analysis, Web 2.0
Abstract	The Internet has become one of the most important channels for people to communicate and for companies to implement their sales promotion activities, such as advertising. Marketing and advertising attempt to influence customers’ attitude to persuade them to choose to buy the advertisers’ products instead of the competitors’. With the different forms of online marketing, such as search engine marketing, email marketing, and mobile marketing, advertisers can find more effective strategies to attract the attention of more targeted audiences. With the emergence of the social web (web 2.0), a new platform was introduced called social networks. This paper presents the current work in internet marketing activities until web 2.0, and conducts a social network analysis to aid in data extraction. Marketing and advertising companies have understood the power of in-formation for a very long time. The more knowledge these companies have on the demographics, consumer habits, and preferences of particular customer types, the more they can tailor their product offerings, and the more sales they can make. This paper aims to understand the internet marketing concepts as well as present challenges and work directions in internet marketing.

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