APJIS Asia Pacific Journal of Information Systems


The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Seung Hyun Kim

View full editorial board


Share this page

Current Issue

Date September 2015
Vol. No. Vol. 25 No. 3
DOI http://dx.doi.org/10.14329/apjis.2015.25.3.548
Page 548~562
Title The Role of Application Rank in the Extended Mobile Application Download
Author Youngsok Bang, Dong-Joo Lee
Keyword Mbile Application, Extended Application Download, Application Rank, Large-Scale Data
Abstract The growing popularity of mobile application has led to researchers and practitioners needing to understand users’ mobile application download behaviors. Using large-scale transaction data obtained from a leading Korean telecommunications company, we empirically explore how application download rank, which appears to users when they decide to download a new application, affects their extended mobile application download. This terminology refers to downloading an additional application in the same category as those that they have already downloaded. We also consider IT characteristics, user characteristics, and application type that might be associated with the extended application download. The analysis generates the following result. Overall, a higher rank of a new application encourages the extended application download, but the linear relationship between the rank and the extended application download disappears when critical rank points are incorporated into the model. Further, no quadratic effect of rank is found in the extended application download. Based on the results, we suggest theoretical and managerial implications.

Home     l      Site Map      l       Abstracting/Indexing      l      FAQ      l      Publisher      l       Contact Us     l       Admin Login

© 2013 The Korean Society of Management Information Systems. All rights reserved.