APJIS Asia Pacific Journal of Information Systems


The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Seung Hyun Kim

View full editorial board


Share this page

Current Issue

Date June 2016
Vol. No. Vol. 26 No. 2
DOI http://dx.doi.org/10.14329/apjis.2016.26.2.247
Page 247~262
Title Perceived Image of the Jeju Island Dolhareubang: Implications for Online Destination Image in Korea using Q Method
Author Seunghun Shin, William Cannon Hunter, Namho Chung, Chulmo Koo
Keyword Dolhareubang, Jeju Island, Perceived Image, Korea, Online Tourism Destination Image, Q methodology
Abstract Almost all Koreans recognize the Dolhareubang as a representative symbol of Jeju. However, as the development of online technology progressed, the image and perception of the Dolhareubang is also expected to change. Thus, this study explored the perceived images of Dolhareubang by focusing on residents in Seoul, Korea using Q methodology. The goal of this research was to evaluate this iconic representation of Jeju as an important component of the island’s online tourism destination image. The Q-set was developed from existing literature and defined conceptually in terms of ‘value’, ‘resource’, ‘story’, and ‘image’. Thirty five respondents were recruited as P set. Findings indicated four distinctive clusters that perceived the Dolhareubang differently and differences in perceptions were observed in terms of age. The examination of destination image and the exploration of the perceptions of Dolharuebang as a representative of Jeju could contribute to online destination image man-agement or development, which is a crucial component of smart tourism.

Home     l      Site Map      l       Abstracting/Indexing      l      FAQ      l      Publisher      l       Contact Us     l       Admin Login

© 2013 The Korean Society of Management Information Systems. All rights reserved.