APJIS Asia Pacific Journal of Information Systems

???

The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS), a Scopus Indexed Journal,
is published by the Korea Society of Management Information Systems (KMIS),
which is the largest professional institute in the field of information systems in Korea.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Hee-Woong Kim

View full editorial board

menu05_sub01_ov.gif

Share this page

Current Issue

Date March 2017
Vol. No. Vol. 27 No. 1
DOI https://doi.org/10.14329/apjis.2017.27.1.18
Page 18~37
Title The Influences of Mobile Channel Configurations on Channel Integration Quality in Cross-ChannelElectronic Commerce
Author Junghwan Kim, Miri Kim, Seonjin Shin, Jaeki Song
Keyword Cross-Channel Electronic Commerce, Seamless Customer Experience, Channel Integration Quality, Mobile Channel Configuration
Abstract Many retailers have extended their extant online channels (i.e., websites) to mobile channels for communicating with and delivering their products or services to customers. However, retailers have trouble delivering a cohesive and seamless customer experience across the Web and mobile channels. To address this challenge, we propose a way for retailers to enrich customers’ seamless experiences across channels by configuring mobile channels (functionality- and interactivity-oriented configurations) along with traditional Web channels. This study theoret-ically contributes a research framework that posits the role of mobile channels as an extension of existing websites. It also provides practical insight for effectively articulating an e-commerce strategy in cross-channel electronic commerce.


Home     l      Site Map      l       Abstracting/Indexing      l      FAQ      l      Publisher      l       Contact Us     l       Admin Login

© 2013 The Korean Society of Management Information Systems. All rights reserved.