The Journal for Information Professionals
Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.
ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)
Editor : Seung Hyun Kim
Current Issue
Date | December 2018 |
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Vol. No. | Vol. 28 No. 4 |
DOI | https://doi.org/10.14329/apjis.2018.28.4.258 |
Page | 258~273 |
Title | To Reveal or Conceal? Understanding the Notion of Privacy among Individuals |
Author | Sana Ansari, Sumeet Gupta |
Keyword | Privacy, Self-disclosure, Social penetration theory, Social role, Interpretive research |
Abstract | What is individuals¡¯ privacy notion, and does it change with the social roles taken up by them? We explored these questions using a qualitative interpretive research approach. We found that individuals have mixed notion of privacy. Individuals view privacy either as a commodity or as a control. Further, we found that an individual¡¯s privacy notion is a function of their social role within the society and their privacy preferences. Our research points to the importance of expanding the notion of privacy to encompass a broader understanding of privacy preferences. We theorize our findings using social penetration theory and presents a privacy model which pro-vides the logical framework for interpreting people¡¯s views on privacy. |
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