APJIS Asia Pacific Journal of Information Systems

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The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS), a Scopus Indexed Journal,
is published by the Korea Society of Management Information Systems (KMIS),
which is the largest professional institute in the field of information systems in Korea.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Hee-Woong Kim

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Current Issue

Date December 2018
Vol. No. Vol. 28 No. 4
DOI https://doi.org/10.14329/apjis.2018.28.4.258
Page 258~273
Title To Reveal or Conceal? Understanding the Notion of Privacy among Individuals
Author Sana Ansari, Sumeet Gupta
Keyword Privacy, Self-disclosure, Social penetration theory, Social role, Interpretive research
Abstract What is individuals’ privacy notion, and does it change with the social roles taken up by them? We explored these questions using a qualitative interpretive research approach. We found that individuals have mixed notion of privacy. Individuals view privacy either as a commodity or as a control. Further, we found that an individual’s privacy notion is a function of their social role within the society and their privacy preferences. Our research points to the importance of expanding the notion of privacy to encompass a broader understanding of privacy preferences. We theorize our findings using social penetration theory and presents a privacy model which pro-vides the logical framework for interpreting people’s views on privacy.


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