APJIS Asia Pacific Journal of Information Systems


The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Seung Hyun Kim

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Current Issue

Date December 2018
Vol. No. Vol. 28 No. 4
DOI https://doi.org/10.14329/apjis.2018.28.4.258
Page 258~273
Title To Reveal or Conceal? Understanding the Notion of Privacy among Individuals
Author Sana Ansari, Sumeet Gupta
Keyword Privacy, Self-disclosure, Social penetration theory, Social role, Interpretive research
Abstract What is individuals’ privacy notion, and does it change with the social roles taken up by them? We explored these questions using a qualitative interpretive research approach. We found that individuals have mixed notion of privacy. Individuals view privacy either as a commodity or as a control. Further, we found that an individual’s privacy notion is a function of their social role within the society and their privacy preferences. Our research points to the importance of expanding the notion of privacy to encompass a broader understanding of privacy preferences. We theorize our findings using social penetration theory and presents a privacy model which pro-vides the logical framework for interpreting people’s views on privacy.

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