The Journal for Information Professionals
Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.
ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)
Editor : Seung Hyun Kim
Current Issue
Date | September 2019 |
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Vol. No. | Vol. 29 No. 3 |
DOI | https://doi.org/10.14329/apjis.2019.29.3.359 |
Page | 359~381 |
Title | The Role of Creativity, Altruism, and Social Relationship in Sharing Travel Information Using Social Networking Services |
Author | Heejeong Han, Youhee Joun, Taehyee Um, Chulmo Koo, Namho Chung |
Keyword | Social Networking Services, Self-Image Expression, Creativity, Altruism, Social Relationship, Intention to Share Travel Information, Behavioral Changes |
Abstract | Social networking services (SNSs) have become important and popular tools for not only presenting self-image but also sharing travel information. This study adopted self-image expressions to understand tourists¡¯ intentions to share travel information and behavioral changes in SNSs. To enhance understanding tourists¡¯ intention and behavior, the current study suggests a research model based on motivations for self-image expression (i.e., creativity, altruism and social relationship). This current study empirically resulted in the importance of users¡¯ creativity, altruism and social relationship in SNS, which leads to the intention and behavioral changes to share travel information. In addition, altruism moderated the negative effect of creativity on self-image expression as well as the positive effect of the social relationship on self-image expression. Based on the result of this study, the current study bears some implications in a theoretical and practical context. |
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