APJIS Asia Pacific Journal of Information Systems


The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Seung Hyun Kim

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Current Issue

Date March 2020
Vol. No. Vol. 30 No. 1
DOI https://doi.org/10.14329/apjis.2020.30.1.1
Page 1~20
Title Spreading Online Rumors: The Effects of Negative and Positive Emotions
Author Jong-Hyun Kim, Gee-Woo Bock, Rajiv Sabherwal, Han-Min Kim
Keyword Online Rumors, Cognitive Emotion Theory, Emotions, Perceived Credibility, Issue Involvement, Prior Positive Attitude toward the Object
Abstract Malicious rumors often emerge online. However, few studies have examined why people spread online rumors. Recognizing that spreading online rumors is not only rational, but also emotional, this paper provides insights into the behavior of online rumor spreading using the cognitive emotion theory. The results show that perceived credibility of online rumors enhances both positive and negative emotions. However, positive emotions affect neither attitude nor behavior, whereas negative emotions affect both aspects of the spreading of online rumors. The results also indicate that prior positive attitude toward object influences negative emotions. Issues involvement moderates the relationship between attitude and behavior.

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