Asia Pacific Journal of Information Systems (APJIS)

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Current Issue

Date	June 2020
Vol. No.	Vol. 30 No. 2
DOI	https://doi.org/10.14329/apjis.2020.30.2.420
Page	420~438
Title	Factors Influencing the Knowledge Adoption of Mobile Game Developers in Online Communities: Focusing on the HSM and Data Quality Framework
Author	Jong-Won Park, Changsok Yoo, Sung-Byung Yang
Keyword	Knowledge Adoption, Mobile Game Developer, Online Community, Heuristic-Systematic Model, Data Quality Framework
Abstract	Recently, with the advance of the wireless Internet access via mobile devices, a myriad of game development companies have forayed into the mobile game market, leading to intense competition. To survive in this fierce competition, mobile game developers often try to get a grasp of the rapidly changing needs of their customers by operating their own official communities game users freely leave their requests, suggestions, and ideas relevant to focal games. Based on the heuristic-systematic model (HSM) and the data quality (DQ) framework, this study derives key content, non-content, and hybrid cues that can be utilized when game developers accept suggested postings in these online communities. The results of hierarchical multiple regression analysis show that relevancy, timeliness, amount of writing, and the number of comments are positively associated with mobile game developers’ knowledge adoption. In addition, title attractiveness mitigates the relationship between amount of writing/the number of comments and knowledge adoption.