APJIS Asia Pacific Journal of Information Systems

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The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Byounggu Choi / One-Ki (Daniel) Lee

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Current Issue

Date December 2020
Vol. No. Vol. 30 No. 4
DOI https://doi.org/10.14329/apjis.2020.30.4.758
Page 758~784
Title The Effect of Interactivity between KIBS Firms and Customers on Innovations in KIBS Firms
Author Yong Jin Kim, Myung-Seong Yim
Keyword Innovation, Interactivity, Knowledge Creation, Performance
Abstract In today’s dynamic and hypercompetitive business environment, knowledge and innovation have emerged as bases for sustained competitive advantage. This paper addresses two specific research questions. First, we ask, “What is the effect that firm interactivity has on various types of innovation?” As we address this question, we explain that interactivity helps firms knowledge, which then promotes and enables innovation. Second, we ask, “How do the various types of innovation impact firm performance?” We develop a research model and a set of hypotheses from the basis of organizational knowledge creation theory and the knowledge based view of the firm. We test this model using survey data, and find that interactivity is positively associated with innovation. We also find that several types of innovation, including service innovation, process innovation, and organizational innovation have a positive impact on firm performance.


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