APJIS Asia Pacific Journal of Information Systems


The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Seung Hyun Kim

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Current Issue

Date June 2021
Vol. No. Vol. 31 No. 2
DOI https://doi.org/10.14329/apjis.2021.31.2.220
Page 220~235
Title Technology Readiness as Moderator for Satisfaction and Destination Loyalty in Augmented Reality Environments
Author Taehyee Um, Jingwen Jia, Tie Xiaorui, Namho Chung
Keyword Augmented Reality, Technology acceptance model, Technology readiness, Cultural heritage tourism
Abstract Technology has been changing the travel experience of visitors. Particularly, augmented reality (AR) is one of the emerging technologies, which widely used in cultural heritage tourism sites. This study is based on a new technology acceptance model and future modified this model to examine the relationship between product beliefs, consumer satisfaction with AR, and destination loyalty in cultural heritage sites. Moreover, this paper examined the role of technology readiness (TR) forming travellers’ loyalty of destination with a kind of travel technologyAR. The results show that perceived usefulness and perceived ease of use have significant effects on the satisfaction of AR towards the travellers’ loyalty of destination. TR is found to have moderating effects on this model.

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