The Journal for Information Professionals
Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.
ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)
Editor : Seung Hyun Kim
Current Issue
Date | June 2022 |
---|---|
Vol. No. | Vol. 32 No. 2 |
DOI | 10.14329/apjis.2022.32.2.307 |
Page | 307~326 |
Title | Effect of e-Commerce History on Consumer Perception: A comparative study of United States of America versus Vietnam |
Author | Pham Nguyen Bich Tram, Cheul Rhee, Jiyeol Kim |
Keyword | Mobile-Commerce, Pc-Commerce, E-Commerce, Shopping Behavior, Decision Support Satisfaction, Task Support Satisfaction |
Abstract | Currently, Mobile-commerce is active around the world, and consumers¡¯ online activities have changed significantly from pc-base to mobile-base. Unlike IT advanced countries such as the United States, which experienced PC-based online commerce (hereafter, PC-commerce) before Mobile-commerce, developing countries such as Vietnam have a relatively short history of PC-commerce. Consumers¡¯ experience with PC-commerce may affect their acceptance and use of Mobile-commerce. In this study, we tried to see if different online commerce histories differently affect consumers¡¯ online purchasing behavior. We selected the United States and Vietnam, with longer PC-commerce experience and shorter one, respectively. Data were collected for the following four groups: 1) the U.S. PC-commerce (n=256), 2) the U.S. Mobile-commerce (n=283), 3) the Vietnamese PC-commerce (n=159), and 4) the Vietnamese Mobile-commerce (n=225). As results, it was first confirmed that different e-commerce histories in developed and developing countries make the online shopping process different. Second, navigability has a huge impact on consumers¡¯decision support satisfaction in Vietnam PC-commerce history is shorter. Third, we identified that pre-purchase phase is more related with decision support satisfaction and that purchase phase is more related with task support satisfaction. |
Home l Site Map l Abstracting/Indexing l FAQ l Publisher l Contact Us l Admin Login
© 2013 The Korean Society of Management Information Systems. All rights reserved.