APJIS Asia Pacific Journal of Information Systems


The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Seung Hyun Kim

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Current Issue

Date September 2022
Vol. No. Vol. 32 No. 3
DOI https://doi.org/10.14329/apjis.2022.32.3.477
Page 477~495
Title Data-driven Value-enhancing Strategies: How to Increase Firm Value Using Data Science
Author Hyoung-Goo Kang, Ga-Young Jang, Moonkyung Choi
Keyword Architectural Innovation, A Behavioral Theory of the Firm, Data-driven Strategy, Knowledge-based View
Abstract This paper proposes how to design and implement data-driven strategies by investigating how a firm can increase its value using data science. Drawing on prior studies on architectural innovation, a behavioral theory of the firm, and the knowledge-based view of the firm as well as the analysis of field observations, the paper shows how data science is abused in dealing with meso-level data while it is underused in using macro-level and alternative data to accomplish machine-human teaming and risk management. The implications help us understand why some firms are better at drawing value from intangibles such as data, data-science capabilities, and routines and how to evaluate such capabilities.

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