APJIS Asia Pacific Journal of Information Systems

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The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS), a Scopus Indexed Journal,
is published by the Korea Society of Management Information Systems (KMIS),
which is the largest professional institute in the field of information systems in Korea.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Hee-Woong Kim

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Past Issue

Date March 2016
Vol. No. Vol. 26 No. 1
DOI http://dx.doi.org/10.14329/apjis.2016.26.1.1
Page 1~21
Title Trust in User-Generated Information on Social Media during Crises: An Elaboration Likelihood Perspective
Author L. G. Pee, Jung Lee
Keyword User-Generated Information, Trust, Elaboration Likelihood Model, Social Media, Crisis Information
Abstract Social media is increasingly being used as a source of information during crises, such as natural disasters and civil unrests. However, the quality and truthfulness of user-generated information on social media have been a cause of concern. Many users find distinguishing between true and false information on social media difficult. Basing on the elaboration likelihood model and the motivation, opportunity, and ability framework, this study proposes and empirically tests a model that identifies the information processing routes through which users develop trust, as well as the factors that influence the use of these routes. The findings from a survey of Twitter users seeking information about the Fukushima Daiichi nuclear crisis indicate that individuals evaluate information quality more when the crisis information has strong personal relevance or when individuals have low anxiety about the crisis. By contrast, they rely on majority influence more when the crisis information has less personal relevance or when these individuals have high anxiety about the crisis. Prior knowledge does not have significant moderating effects on the use of information quality and majority influence in forming trust. This study extends the theorization of trust in user-generated information by focusing on the process through which users form trust. The findings also highlight the need to alleviate anxiety and manage non-victims in controlling the spread of false information on social media during crises.


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