APJIS Asia Pacific Journal of Information Systems

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The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS) is published by the Korea Society
of Management Information Systems (KMIS), which is the largest professional institute
in the field of information systems in Korea.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Hee-Woong Kim

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Past Issue

Date March 2016
Vol. No. Vol. 26 No. 1
DOI http://dx.doi.org/10.14329/apjis.2016.26.1.22
Page 22~40
Title The Effects of the SNS Activities of Politicians on Political Efficacy and the Intention to Participatein Voting
Author Jahyun Koo, Joonho Kim
Keyword SNS Activities of Politicians, Political Efficacy, Internal Political Efficacy, External Political Efficacy, Intention to Participate in Voting
Abstract Political activities through social networking service (SNS) are common in the political communication environment. The main aim of this study is to present logical and empirical evidence on the effects of politicians’ SNS activities. To achieve this goal, this research analyzed the relationship between the SNS activities of politicians and the political efficacy and political participation of citizens through a survey of 644 people. The results of the survey analysis showed that politicians’ SNS activities have a positive effect on both the internal and external efficacies of citizens and that these efficacies positively influence political participation. This finding means that the SNS activities of politicians promote political participation by increasing the political efficacy of citizens and states. The results also suggest that SNS, with its characteristics of communication and interaction, plays a crucial role as a political communication medium. Therefore, with SNS, a variety of information sources on politics can be offered, suggestions from citizens can be embraced, and such suggestions can be revealed to politicians as a means of promoting political efficacy and participation.

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