Asia Pacific Journal of Information Systems (APJIS)

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Past Issue

Date	September 2023
Vol. No.	Vol. 33 No. 3
DOI	https://doi.org/10.14329/apjis.2023.33.3.792
Page	792~811
Title	An Empirical Study on the Factors Affecting the Intention to Use M2E Services
Author	Sang Hoon Lee, Min-Ju Kim, Su-Yeon Kim
Keyword	Web 3.0, M2E (Move to Earn), Intention to Use, Extended Technology Acceptance Model, Structural Relationship
Abstract	Recently, Web 3.0 services such as virtual currency, block chain, and NFT are attracting public attention. Users who depended on platforms are moving away from being dependent on service providers and moving to Web 3.0 services. Representative services of Web 3.0 include P2E (Play to Earn) and M2E (Move to Earn). In the case of P2E, various studies have been conducted as it is widely covered in the press and media, but research on M2E is relatively lacking. This study attempts to identify the intention to use M2E by using the expanded technology acceptance model. External factors were selected based on M2E’s own characteristics and personal characteristics, a research model was designed, and the proposed hypotheses were verified through factor analysis and goodness of model fit. As a result of the study, it was confirmed that profitability, innovativeness, and self-expression had a positive effect on perceived characteristics, and that perceived usefulness, perceived enjoyment, and social influence had a positive effect on intention to use. Through the research results, practical implications for efficient service operation that meets the needs of users are presented to M2E platform providers.

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