Asia Pacific Journal of Information Systems (APJIS)

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Past Issue

Date	December 2014
Vol. No.	Vol. 24 No. 4
DOI	http://dx.doi.org/10.14329/apjis.2014.24.4.515
Page	515~529
Title	A Framework for Purchase Intentions Toward a Brand-New Smartphone Based on Self-Presentation and Aesthetics
Author	Woong-Kyu Lee
Keyword	Smartphone, Self-Presentation, Aesthetics, Three-Level Processing Theory, Purchase Intention
Abstract	This study examines the effects of self-presentation and aesthetics on purchase intentions toward a brand-new smartphone through a research model that accounts for these intentions in a more comprehensive manner than traditional ICT frameworks. The constructs were selected based on the three-level processing theory: aesthetics at the visceral level, perceived usefulness and playfulness at the behavioural level, and self-presentation at the reflective level. The hypotheses were developed from self-presentation theory and the attractiveness stereotype which is one of theories in human-computer interactions (HCI). For the validation of hypotheses, the research model was empirically tested for the purchase intention of Apple’s iPhone5 by university students in Korea.